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From the Wall Street Journal:

"The American pork industry has a problem: It makes more tenderloin, ham, sausage and bacon than anybody wants to eat.

"From giant processors to the farmers who supply them, they are in a predicament largely of their own making. They made production so efficient that demand can’t keep up with supply. Their long-running advertising campaign touting pork as 'the other white meat' was remarkably effective at reaching consumers - but wasn’t actually the best way to market the product, some in the industry now argue, because it drew a direct comparison with chicken, which is typically more affordable.

"And much of the American public thinks pork needs to be cooked to high temperatures that leave the meat tough and unappetizing, thanks to food-safety messaging that was highly successful but no longer relevant or necessary, the industry now says. Younger Americans are still gobbling up chicken sandwiches and burgers, but they don’t buy as much pork as older consumers do, a bad sign for the future.

"People can’t agree on how to fix this.

"Some think cultivating new overseas markets is the ticket. Others are trying to repackage pork as an affordable, easy-to-prepare alternative to beef. Yet another camp thinks the solution is to encourage people not to overcook pork and to breed some fat back into the meat."

You can read the entire piece here.