CNBC reports that Amazon now has "an artificial intelligence tool for sellers that helps them generate copy for their product pages.
"The tool prompts sellers to enter a few keywords or sentences describing their product. It then spits out a range of content a seller can use to build their listing, such as product titles, bullet points and descriptions. Sellers can use the tool to build new listings or refine existing ones."
The story notes that "sellers have been using OpenAI’s ChatGPT to write listings, come up with catchy titles and brainstorm new products. Amazon also recently started using AI to summarize reviews left by customers on some products.
"The AI tools are expected to make it easier for sellers to stand out on Amazon’s vast, competitive third-party marketplace, which the company launched in 2000. Since then, the third-party marketplace has become a cornerstone of Amazon’s e-commerce business, amassing millions of merchants and generating more than half its overall retail sales."
“This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed,” Mary Beth Westmoreland, Amazon’s vice president of worldwide selling partner experience, wrote in a blog post.