The San Jose Mercury News reports that DoorDash has opened what is described as a new "food hall and kitchen" featuring a number of "local, regional and national food and beverage merchants" selling products that can be delivered (via DoorDash, natch), picked-up, or consumed onsite.
According to the story, "The new dining and food delivery center is now operating at The Plant, a big restaurant and retail center in San Jose just south of the city’s downtown … Aria Korean Street Food, Ivan’s Chicken Shokudo, Koi Palace, Little Spoon, Nekter Juice Bar, Plentiful, Sweet Street, The Melt and Academic Coffee food or drink items were available on Monday.
Milk Bar was slated to open soon. And Souvla will use the San Jose Plant site to offer its frozen Greek yogurt outside of its existing San Francisco locations for the first time."
The concept was developed after "DoorDash opened a temporary pop-up kitchen location at San Jose’s Westfield Oakridge shopping mall," which "helped provide them with insights about the San Jose market."
- KC's View:
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I love this idea, as it allows DoorDash to get into an adjacent business that dovetails nicely with what it has been doing virtually. It has a strong brand name, and if this works, I can imagine DoorDash opening a number of these around the country and bringing some order and scale to what essentially sounds like a kind of extended food truck pod business.
