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Walmart said this week that it is "taking its valued Walmart+ members on a new, more rewarding journey before the summer travel season becomes this fall’s show-and-tell … Walmart+ members can book getaways through and get Walmart Cash. Walmart+ members will receive 5% Walmart Cash on hotels, vacation rentals, car rentals and activities bookings, 2% Walmart Cash on all flights and a blended rate of Walmart Cash on vacation packages."

The Walmart+ travel program is being powered by Expedia.

"We're delighted to launch this collaboration with Walmart, America's largest retailer, making planning, shopping and booking travel a new and seamless part of Walmart's shopping experience," said Ariane Gorin, president of Expedia for Business, said in a release. "Together, we're connecting Walmart's massive customer base with Expedia Group's extensive array of travel supply partners from around the world."

KC's View:

Travel benefits are smart and, one would think, relatively easy benefit to add into these programs - after all, they can be outsourced to expert companies like Expedia.

Amazon did the same thing during Prime Day this year, partnering with Priceline to add to its portfolio of deals.  I would think that we'll see a more permanent addition of this kind to Prime in short order, as Amazon and Walmart continue their ongoing and epic battle.