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SpartanNash said this week that it is "upgrading store guest experiences across the Midwest by consolidating its No Frills, Sun Mart and Dan's Supermarket retail banners into Family Fare, its flagship retail banner. Family Fare is best known for everyday value and convenience, outstanding service and a commitment to community. This summer, seven stores in Nebraska were remodeled and there are five more planned conversions for 2023, to be completed in North Dakota by the end of summer."

According to the company, "In addition to contemporary décor and store layout changes to improve the overall guest experience, the re-banner to Family Fare offers store guests an enhanced loyalty and rewards program featuring digital coupons, fuel rewards and weekly grocery savings."

"Family Fare brings hometown appeal, value and service to neighborhoods in communities large and small," said SpartanNash Senior Vice President and Chief Marketing Officer Amy McClellan in a prepared statement.  "Converting these stores was part of our long-range plan to leverage the strength and equity of our banner brands for growth and operational efficiency.