• Northeast Grocery, Inc. (NGI), the parent company of Price Chopper/Market 32 and Tops Friendly Markets, today announced it is expanding their partnership with Instacart, which started in 2017. "Through this expanded partnership, the two chains will leverage the Instacart Platform to introduce new e-commerce capabilities and launch a new retail media network using Instacart’s Carrot Ads solution." The goal is to "introduce innovative e-commerce features that enhance the customer experience with a more personalized experience, while our cutting-edge retail media network, powered by Carrot Ads, helps us connect brands directly with customers at the point of purchase."
