business news in context, analysis with attitude

by Kevin Coupe

So, I got an email yesterday pointing out that a One Medical office will be opening shortly in my town.  It linked to a 511-word press release that said:

"One Medical, the modern hybrid virtual and in-office primary care organization, today announced it will bring its high-quality health care to Connecticut with the opening of a Darien Commons office. Offering same and next-day in-office visits, paired with 24/7 seamless virtual care via its mobile and web app, One Medical will open another location at New Canaan later this summer.  One Medical will collaborate with Hartford HealthCare in the Connecticut area to offer seamless access and coordination across primary and specialty care services."

The release also said:

"The new office offers preventative and everyday health visits, full lab services, chronic illness management and mental health support. Appointments start on time and provide uninterrupted, dedicated time between patients and their primary care providers.

"Consumer memberships are $199 per year, but One Medical works with employers across all sizes and industries throughout the U.S. who cover the membership fees as a benefit for their workforce. The membership includes 24/7/365 virtual care services through the One Medical mobile app, featuring on-demand video visits, secure provider messaging, 'Treat Me Now' digital assessments for common health concerns, easy vaccine and medical record access, prescription renewals and proactive reminders for follow-up care and referral needs."

And, it concluded, "One Medical currently operates over 200 locations across more than 20 U.S. markets."

All well and good.

But in the 511 words used to describe this opening, there was one word that never was mentioned.  Not once.


Which is interesting, since Amazon acquired One Medical for $3.9 billion earlier this year.  That's Amazon's third-largest acquisition ever, behind only Whole Foods in 2017 for $13.7 billion, and MGM in 2021 for $8.5 billion.

And yet, at no point did the announcement identify One Medical as "an Amazon company."

And so I find myself wondering - have we reached the Eye-Opening point where being identified as "an Amazon company" may not be seen as an asset?