With brief, occasional, italicized and sometimes gratuitous commentary…
• Advertising Age reports that "The North Face does not plan to bow to boycott pressure it is facing in the wake of an LGBTQ+ campaign. After the outdoors brand released its new Pride month collection this week, and included a video featuring drag queen Pattie Gonia, some consumers complained on social media. But The North Face responded with a message of inclusivity.
"'The North Face has always believed the outdoors should be a welcoming, equitable and safe place for all,' the brand said in a statement, noting that the Summer of Pride series is now in its second year and has helped 'individuals from all backgrounds' experience the outdoors. 'Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. We stand with those who support our vision for a more inclusive outdoor industry'."
The story notes that "many outdoors brands have been working to foster a more inclusive and accessible environment in recent years. For example, The North Face, along with competitors Patagonia and Arc’teryx, is involved with Opening Up the Outdoors, a movement to make the outdoors safer for everyone."
