business news in context, analysis with attitude

Walmart said last week that it will "spread the excitement of Black Friday savings over three events throughout November and cap off a month of deals with Cyber Monday … Walmart’s 'Black Friday Deals for Days' events will begin on every Monday in November."

According to the announcement, "Walmart is also bringing back its … Early Access benefit … Paid Walmart+ members will have the advantage of an extended early access window that begins seven hours before the scheduled start times for all three events on"

Charles Redfield, executive vice president and chief merchandising officer for Walmart US, said in a prepared statement:  “Black Friday has evolved over the years from a single day to an entire season and is without a doubt the most anticipated shopping event of the year. Our customers are counting on us more than ever to help them find the season’s best gifts while delivering incredible savings like only Walmart can.  That’s why we continue to challenge ourselves to offer an unparalleled Black Friday experience each year, giving customers more of what they love – more opportunities to shop even bigger savings on Walmart’s best assortment of gifts, easily and conveniently, online or in our stores.”

KC's View:

It is going to be an interesting holiday shopping season.  Amazon's second Prime Days promotion apparently ended up being more fizzle than sizzle, and now we have competing retailers (including Target and Best Buy, as well as Walmart) are trying to jump start things early.  At the same time, we have inflation high, unemployment low, and the economy continuing to grow even as we all worry about a likely recession.

Lots of conflicting data points.  I have no idea how it all will shake out by the end of the year.