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The Rochester Post- Bulletin reports that Hy-Vee is expanding a "frictionless shopping" pilot that it tested at 50 midwestern stores this summer, bringing its Scan & Go technology to its stores in Rochester, Minnesota.

According to the story, "To use Scan & Go, customers download a Hy-Vee app to their smartphone and then use the phone's camera to scan and pay for cans of soup, ice cream or even produce. On the way out, customers scan a QR Code at the Scan & Go bagging kiosk and then they leave with their groceries."

The Bulletin notes that "the Iowa-based grocer is the latest in a string of retailers experimenting with this type of shopping that was first introduced at Amazon's brick-and-mortar stores.  While it has gone well for Hy-Vee so far, another grocery chain, Wegmans, recently pulled the plug on a similar program due to 'losses.'  Wegmans rolled out its version of frictionless shopping in 2019."