• In Florida, the Sun Sentinel reports that Kroger - which started a pure-play delivery business there as a way of grabbing market share in a market where it has no physical stores - has started getting aggressive in the southern part of the state. This week it "mailed out fliers in South Florida offering $15 off customers’ first three delivery orders - a total of $45 in potential savings. The discount, also available from the company’s website Kroger.com, is intended to get customers acquainted with the service by offsetting the normal $9.95 per-order delivery fee."
The story notes that "Kroger introduced its delivery service in Florida last year after opening a 375,000-square-foot customer fulfillment center in Groveland, about 30 miles west of Orlando. It also built spoke facilities in Jacksonville and Tampa for transfer of goods from semi trucks to refrigerated delivery trucks. Its third spoke facility was opened this summer in Opa-Locka to serve South Florida customers."
