• Schnuck Markets yesterday announced that it is expanding its partnership with DoorDash "to include prepared foods delivery from 25 stores across the Midwest." DoorDash will deliver to addresses within 3.7 miles of the 25 Schnucks locations included in the program. (Schnuck operates a total of 112 stores.)
“Schnucks’ expanded partnership with DoorDash allows us to reach more customers and gives them greater access to our delicious deli and prepared food options and Schnucks signature items,” said Schnucks Senior Director of Digital Experience Chace MacMullan. “Through DoorDash and our many other ecommerce options such as Schnucks Delivers, Deli Order Ahead, Party Planning Order Ahead and Custom Cake Order Ahead, Schnucks continues to meet our customers where and when it’s most convenient for them.”
• Time has an interview with Macy's CEO Jeff Gennette in which he talks about how "the omnichannel customer is going to continue to be vibrant in America, leading to healthy brick-and-mortar brands because those customers buy more frequently and are more profitable.
"Five years from now, that seamless exchange between brick and mortar, a very developed app, and e-commerce sites is going to be super fast and tailored to an individual. A one-to-one relationship is where omnichannel is going by anticipating customers’ needs at that moment."
Part of that one-to-one relationship is creating a more personalized, customized shopping experience: "The bigger point is how to have a shopping experience that meets customers’ needs in that moment," Gennette says. "A lot know what they want when they walk into a store. They don’t want to wait. That transaction needs to be speedy. Other customers want a fitting room and a knowledgeable Macy’s colleague. They’re booking appointments for a more fulsome shopping experience. We’re working through the technology. We’re training all our colleagues to be ready.
"We help bring out your unique style for yourself, your family, and your home with a gigantic menu of brands and content from off-price to luxury. We do that fairly well digitally. Doing that in a physical setting has been more difficult, but one we’ve set out to accomplish."
