• Kroger yesterday announced a strategic collaboration with NVIDI "to reimagine the shopping experience using AI-enabled applications and services."
The two companies said they will build "a state-of-art AI lab and demonstration center to expand Kroger’s freshness initiatives, improve shipping logistics and create a better shopping experience in stores through digital twin simulations — virtual models designed to accurately reflect store layouts and other operations … The lab will be located in Kroger’s Cincinnati-based headquarters office.
“Our collaboration with NVIDIA supports Kroger’s ‘Fresh for Everyone’ commitment,” said Wesley Rhodes, vice president of Technology Transformation & Research and Development at Kroger, in a prepared statement. “We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything, anytime, anywhere.”
