With brief, occasional, italicized and sometimes gratuitous commentary…
• Variety reports that "AMC Networks says it plans to sell three addressable ad slots in each linear hour of original programs on its flagship cable network as well as WeTV, the latest expansion of technology that allows advertisers to hone their pitches to radiational mass TV audiences.
"The spots are slated to run on Comcast, Charter and Cox cable systems and have the potential to reach 35 million U.S. homes. Amazon has already agreed to purchase some of the inventory as part of a year-long relationship across multiple programs. AMC will work with data company 605 to track and measure results as the campaign progresses."
The story notes that "more TV networks are trying to harness addressable technology that allows them to beam different ads to different households, all in the same 'slot' in a commercial break. Horizon, the independent media-investment company, said Tuesday it planned to deploy addressable ads in national linear inventory on networks owned by A+E Networks and Fox Corp. that appear in households that subscribe to Dish, SlingTV and DirecTV and on other networks and distribution systems. Horizon is working with Adcuratio, an ad-tech company that helps create the addressable modules and has already started work with ViacomCBS. AMC Networks last year began working with Omnicom Media Group and Volkswagen to run addressable campaigns on its flagship cable network during national commercial time."
Amazing. Companies like these are developing addressable advertising models, which is the ultimate customization feature, showing different ads to different households while they are watching the same program, and then there are retailers out there who are sending the same print ads to all their customers, often using newspapers and direct mail as delivery vehicles. How quaint.
• DoorDash said yesterday that its 2021 "revenue and order volume last year topped 2020, showing food-delivery’s resilience as restaurants reopened across the U.S.
"The largest food-delivery company by market share in the U.S. reported revenue at $4.89 billion in 2021, up 69% from the previous year when nationwide shutdowns propelled blistering growth for DoorDash and its food-delivery rivals. Revenue for the three months through December stood at $1.3 billion, up 34% from the same quarter in 2020."
