"McDonald's fans have long been creating menu hacks like using hash browns as a bun. Now the chain is putting some of them on the menu.
"Beginning January 31 and for a limited time, McDonald's will sell four menu hacks popularized by its biggest fans. It's the first-time ever that McDonald's has sold 'hacks' by name, which have become prominent on social media platforms, such as TikTok.
"They can be ordered via the new 'Menu Hacks' section on the McDonald's app or in-person by saying the name. Self-assembly will be required for each hack because McDonald's will sell the ingredients separately, The chain said that is 'half the fun,' but it's also easier (and faster) for the restaurant's employees."
The story notes that ingredients for four hacks will be available:
"Hash Brown McMuffin - In a breakfast-only exclusive, this order combines a sausage McMuffin and a hash brown for 'an extra crunch.'"
"Crunchy Double - An order of 6-piece chicken nuggets, inserting them into a double cheeseburger."
"Land, Air and Sea - This sandwich combines a chicken sandwich, a Big Mac and a Filet-o-Fish all on one bun."
"Surf and Turf - This puts together a double cheeseburger and a Filet-O-Fish and is only available on the app or through delivery."
- KC's View:
I just think this is so smart. The idea that a retailer would essentially adopt out-of-the-box menu adaptations created by the customer is one way of reinforcing the degree to which the retailer actually is listening to the customer. It is McDonald's, and I generally am loathe to say anything good about fast feeders, but let's give credit where credit is due.
McDonald's is having a big year - it said yesterday that its global revenues last year were up 21 percent, with profit up 59 percent … though to some degree that is because of higher prices. However, McDonald's also says its improving numbers are because of a digital loyalty program, which allows it to be both more targeted and effective in its marketing promotions.