TechCrunch reports that Instacart is acquiring FoodStorm, described as "a SaaS order management system (OMS) that powers end-to-end order-ahead and catering for grocery retailers … as part of the acquisition, Instacart will integrate FoodStorm’s technology into its suite of enterprise grocery e-commerce solutions."
The story says that "FoodStorm has developed a SaaS offering that covers multi-channel ordering, order management, payment and fulfillment. Its technology also integrates with several third-party systems, including point-of-sale systems (POS). The technology also offers CRM capabilities that help grocers collect feedback and leverage promotional features."
Terms of the deal were not disclosed.