The New York Daily News reports that "even though Dollar Tree stores brand themselves as the place where everything sold there is only a dollar, the company will soon be selling products that cost more than a buck as costs of products in every area have increased … The retail chain had already started a pilot program that included selling higher-priced goods at a couple of hundred of the company’s 8,000 locations across the country at 'Dollar Tree Plus' section of the store. Items sold in that area can go for as much as $5 while items that range in prices of $1.25 to $1.50 will soon make their way to the dollar section of some locations."
“For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar — and we remain committed to that core proposition — but many are telling us that they also want a broader product assortment when they come to shop,” CEO Michael Witynski said in a statement.
- KC's View:
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These days, I don't think too many people will take umbrage at Dollar Tree for this.
