CBS Mornings this week featured a story about descendants of Procter & Gamble co-founder James Gamble, who are pushing the company to be more conscious about the impact its products and packaging are having on the environment, especially because of growing climate change concerns.
Interesting piece, reflective of deepening passions about this issue, and you can watch it here:
- KC's View:
There seems to have been a sea-change - pun intended - in the degree of broad public consciousness about climate change and environmental issues, and both retailers and suppliers need to be thinking about it and factoring it into their strategies and tactics. You just can't ignore it, lest you find yourself being targeted by activists in very public forums.