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Hy-Vee yesterday announced "the launch of Wall to Wall Wine and Spirits, a new division of the company focused on providing a best-in-class wine, spirits, and beer selection in a modern, standalone format that enhances customer experience."

The company went on:  "Wall to Wall Wine and Spirits stores will feature a large selection of wine and spirits, as well as craft beer. The eclectic wine and spirits selection will feature a price point for all customers, along with specialty grocery items, including cheese, charcuterie, chips and crackers, as well as sodas and seltzers to help customers craft a full food and drink menu for any event or occasion. Additionally, customers can purchase high-end barware and related accessories."

The first Wall to Wall Wine and Spirits locations are planned for West Des Moines, Iowa;  Papillion, Nebraska;  Omaha, Nebraska;  and Lincoln, Nebraska.  No opening dates have been disclosed.

KC's View:

Great idea, though maybe about a year late, considering the degree to which alcohol consumption numbers went up during the pandemic.