• CNBC reports that Walmart its working with Adobe to sell small and medium-sized retailers buy-online-pickup-in-store (BOPIS) technology, including an easy way to add products to Walmart's third party marketplace platform.
The idea, according to the story, is to mimic Amazon Web Services, which "is the profit center that powers much of Amazon’s other businesses."
CNBC writes that "as of last December, Adobe and market researcher IDC estimated the total addressable market for content and commerce software as a service was worth around $44 billion." In other words, it is an opportunity, and CEO Doug McMillon figures that Walmart ought to get a piece of it.
