The Produce Marketing Association (PMA) and United Fresh Produce Association, ahead of their January 2022 merger, have named the senior management team that will take the new, combined organization forward.
• "Yvonne Bull, currently chief financial officer at PMA, will continue in that role leading finance, human resources and IT functions."
• "Doug Bohr, currently executive director of the Center for Growing Talent at PMA, will serve as chief education and programs officer. Bohr will lead all education and business development programs, including in-person conferences and events, and online training. He will also continue to provide leadership for the talent-focused non-profit arm."
• "Robert Guenther, currently senior vice president of public policy at United Fresh, will serve as chief public policy officer. In addition, the new association will invest in two new positions within Guenther’s team to increase the association’s commitment to U.S. government relations and grassroots advocacy."
• "Jennifer McEntire, currently senior vice president of food safety and technology at United Fresh, will serve as chief food safety and regulatory affairs officer. McEntire will lead all food-safety programs and interaction with regulatory officials globally. In addition, a new position will be created to expand the new association’s depth in microbiology."
• "Lauren Scott, currently chief strategy and membership officer at PMA, will serve as chief strategy officer, leading global research and insights, marketing, public relations and communications, and demand creation activities, including the consumer facing not-for-profit foundation."
• "Max Teplitski, currently chief science officer at PMA, will retain the same title, leading basic science, technology, sustainability and supply chain standards and traceability. In addition, the new association will invest in a new position devoted to enhancing the association’s depth in sustainability."
• "Miriam Wolk, currently vice president of member services at United Fresh, will serve as chief membership officer, leading all aspects of membership recruitment, retention, engagement and volunteer engagement globally."
Future Co-CEOs Cathy Burns of PMA and Tom Stenzel of United Fresh said in a prepared statement that they "looked at where we most want to invest in maximizing member value in the new association and created a staff organizational structure to fulfill that objective."
• King Kullen announced that the company's executive vice president, Joseph Brown, who has been with the company for almost a half-century, has been named president-COO of the company.
He succeeds Brian Cullen and J. Donald Kennedy, who are retiring but will remain on the company's board and executive committee.