The Wall Street Journal has a story about growing private label sales, and how many retailers looking "to create a product line that looks, feels, tastes and smells premium, while undercutting on price because they aren’t stuck with the fat advertising costs of the major labels." Which sounds to KC like a familiar refrain. However, he also thinks there is an opportunity for retailers to use private label to expand their marketing areas and grow their customers bases beyond local neighborhoods - and he cites Dorothy Lane Market's Killer Brownies as a great example of both.
