The Consumer Technology Association (CTA) said yesterday that after a one-year all-digital conference in 2021, introduced because of the pandemic, next year will mark a return to Las Vegas and its usual all-live format.
According to the announcement, "CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as the world's most-influential leaders and industry advocates. CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.
However, there will be remnants of the online experiment: "Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event."
- KC's View:
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I think we're going to start seeing a lot of this - organizations and companies scheduling live events, catering to audiences that are hungry for actual in-person human interaction. And, where possible, they'll use the lessons learned during the pandemic to create greater outreach.
A lot of this depends on the nation continuing to make progress in combatting the coronavirus, but I can tell you that there seems to be an emerging optimism at the moment. I'm starting to field inquiries about potential speaking engagements for the second half of this year and the beginning of 2022, and I did something yesterday I haven't done since early 2020: I booked a flight for a business trip. Yippee.
