• The Wall Street Journal reports that Amazon's " share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer.]," which estimates that "Amazon’s U.S. ad revenue last year grew to $15.73 billion, up 52.5% from 2019."
The story notes that "the company’s U.S. digital ad share is still small relative to Google and Facebook’s, which accounted for 28.9% and 25.2% of the business, respectively, in 2020, according to the report."
