• From TechCrunch:
"In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart announced it will return to TikTok to host another livestream shopping event, the 'Spring Shop-Along: Beauty Edition,' which will feature TikTok creators and influencers in an hour-long livestream.
"The retailer didn’t disclose to what extent its first TikTok live shopping event drove sales, but noted that it netted 7x more views than it had anticipated and was able to grow its TikTok follower base by 25%. These metrics were encouraging enough to send Walmart back to the platform for another go - this time, to promote beauty products instead of apparel, which had been the focus of the holiday livestream."