business news in context, analysis with attitude

USA Today has a piece about retailers for which "2021 could be a make-or-break year," and the list includes some unsurprising names such as JC Penney, Sears and Kmart, but also includes the likes of Macy's, Neiman Marcus, Rite Aid, Party City and Bed Bath & Beyond.

"Despite the crushing shutdowns that temporarily brought physical sales to a standstill in the early months of the coronavirus pandemic across the nation," USA Today writes, "the industry's struggling retailers are now hoping that a nationwide vaccination campaign will bring them back from the brink."

KC's View:

There is no vaccination for lack of relevance and  resonance, unfortunately.  The problems that many of these retailers have predated the pandemic, and while Covid-19 gave them a scapegoat, the fact is that disillusionment with certain kinds of retailer or compelling competition from online venues can't be solved by a vaccine.  These retailers may indeed need a shot in the arm, but not the kind developed by Pfizer or its peers.