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Yahoo Finance reports that Walmart SVP of customer product Tom Ward said yesterday that it has "created a program that routes some of the dot-com orders to be fulfilled directly from its stores instead of an e-commerce fulfillment center. The company will also use its local delivery capabilities to dispatch those orders to customers' homes."

Ward blogged yesterday, "While our customers won't see a change in the app or a new service they need to select, they will notice that they aren't finding themselves checking for shipping updates or sweating arrival times of gifts. They simply notice their orders are arriving super-fast, even the same day, and maybe in a Walmart bag from a store rather than a Walmart box from"

KC's View:

If you've got more than 4,700 stores, and 90 percent of the population lives near one of those stores, it'd be foolish not to look for ways to leverage them and make delivery faster … this game is all about finding ways to exceed customer expectations.