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Amazon this morning announced two new pharmacy offerings that it said would  "help customers conveniently purchase their prescription medications. Amazon Pharmacy, a new store on Amazon, allows customers to complete an entire pharmacy transaction on their desktop or mobile device through the Amazon App. Using a secure pharmacy profile, customers can add their insurance information, manage prescriptions, and choose payment options before checking out. Prime members receive unlimited, free two-day delivery on orders from Amazon Pharmacy included with their membership."

Also this morning, Amazon announced that "Prime members can access savings on medications at Amazon Pharmacy when paying without insurance, as well as at over 50,000 other participating pharmacies nationwide. The Amazon Prime prescription savings benefit saves members up to 80% off generic and 40% off brand name medications when paying without insurance. Prime members will have access to their prescription savings at checkout on Amazon Pharmacy."

KC's View:

If the past eight months have taught us anything, it is that a commitment to the healthcare sector is a very real way to be relevant and resonant.  Since Amazon's goal is to make its products and services completely integrated into its customers lives, this is just another piece of the puzzle.