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Fast Company has an interesting profile of Thrive Market, described as "a membership-based online market that offers the kinds of organic, health-focused products that you can find at specialty stores and Whole Foods."  In addition to positioning itself as a healthier alternative to Amazon, "Thrive Market is officially a registered B-Corp, meaning it prioritizes policies that embody 'business for good.' Thrive is the largest grocer to achieve the certification, with products that are certified regenerative, fair-trade, non-GMO, and biodynamic."

You can read the story here.