Content Guy's Note: There's no question that Portland, Oregon - a city that I love and that I think of as being my home away from home - has had a tough year. There was pandemic … civil unrest because of social justice issues … the resultant turning of the city into a political football … and then, as if that was not enough, wildfires that darkened the skies and threatened nearby areas.
For that reason, I decided to check in with Tom Gillpatrick, a longtime Portland State University professor with whom I've team-taught a summer retail-CPG marketing class, and Craig Ostbo, a local retail and CPG branding wiz who also is on PSU's adjunct faculty, to see how the city, the university and the local business community and food culture are faring.
