• The Wall Street Journal reports that Coca-Cola "is discontinuing its Zico coconut water brand and considering axing some less-popular versions of Coke and Diet Coke as it slashes its product offerings in response to the coronavirus pandemic … Products now under review include Diet Coke Feisty Cherry; Coke Life, a lower-calorie version of the cola sweetened with stevia; and regional American soda brands such as Northern Neck Ginger Ale and Delaware Punch, according to a person familiar with the matter."
Coke, the story says, "has 500 fully or partially owned brands around the world and last month said it is aiming to cut that number by more than half. The effort is part of a broader restructuring spurred by the coronavirus crisis that includes layoffs and a revamped marketing strategy."
• This Is Money reports that "Tesco's popularity among shoppers is on the rise after strategic initiatives such as its Aldi Price Match promise ramped up its appeal, analysts have revealed.
"Research from Swiss bank UBS indicates customers' perception of Tesco's prices, the near-record uptake of its Clubcard and its 'net promoter score' – the number of customers who would recommend the store – have all shot up since February … UBS said industry experts believed 'Tesco is tactically doing the right thing by targeting Aldi, with the view that the price leader in the market is the latter and not Asda any more'.
