It almost has become a cliche that the pandemic has accelerated consumer trends and business practices, forcing retailers to move forward and embrace strategies and tactics that may have been percolating or may have been distant goals. It was a different sort of challenge for different kinds of retailers, and I wanted to know specifically how it affected convenience store chains - in part because the very nature of convenience is being redefined by circumstances, and in part because that retail segment has its own challenges.
And so I reached out to Derek Gaskins, Chief Marketing Officer at Yesway, to have a Zoom conversation about the subject … and it was so interesting and extensive that I'm breaking it into two parts. Part one is below, and part two will run tomorrow.
Enjoy.
