MNB learned yesterday of the death of Harvey Hartman, founder of the Hartman Group, who passed away on February 24 after a battle with cancer.
Hartman pioneered the employment of full-time social scientists to develop innovative research techniques that combine anthropological methods with quantitative surveys. Since founding the company in 1989, he grew The Hartman Group into the food and beverage industry's leading authority on consumer culture.
- KC's View:
-
Harvey was a good man - always challenging conventional wisdom, always asking one more question, and, in my experience, always supportive and helpful. He will be missed, and yet he built a business and an approach that will outlive him - which is a terrific legacy. My condolences to CEO Laurie Demeritt and all the folks at the Hartman Group.
