The Wall Street Journal reports that PepsiCo has a deal to acquire Rockstar Energy Beverages. The cost: $3.85 billion.
The Journal writes that the move is designed to "expand the beverage giant’s presence in the fast-growing energy-drink category … PepsiCo and rivals including Coca-Cola Co. have been working for years to shift their beverage sales away from sugary sodas and toward lower-calorie offerings including water and tea as well as coffee drinks.
"Energy drinks are a weak spot for both Coca-Cola and PepsiCo, and neither owns a major brand in the category," though Coke owns a stake in Monster Beverage Corp.
