CNBC reports that "Target is adding fresh food staples and alcohol to same-day services at hundreds of its stores this year. That means along with paper towels and bags of chips, customers can pick up a gallon of milk, a bunch of bananas or a six-pack without getting out of the car.
"The Minneapolis-based retailer also plans to test convenience store-sized brick-and-mortar locations in some markets … It will start testing fresh food pickup and drive up in the Twin Cities in late March and then add it to Texas and Florida stores. The company said it will expand the fresh food service to nearly half of its stores by the holiday season."
The story notes that "Same-day services have played a significant role in the retailer’s growth … Target’s same-day services grew more than 90% and accounted for nearly three-quarters of the company’s comparable digital sales growth in 2019. Its same-day drive up service had sales growth of more than 500% and its order pickup service had sales growth of about 50% in 2019."
- KC's View:
No question that these kinds of services are what consumers are hungry for. And Target knows that in order to compete with Walmart and Amazon - and everybody else, for that matter - it needs to move swiftly and surely in this direction. I'd imagine it all will happen even faster and further than is being projected now.