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Four New Jersey Foodtown stores that have been operating as Nicholas Markets are being converted to Wakefern's The Fresh Grocer banner this month and next, the companies announced this week.

The transition is part of a strategic repositioning that started last year when the Maniaci family, which owns Nicholas Markets, joined retailer-owned cooperative Wakefern Food Corp., making it the co-op's 51st member.  The Fresh Grocer banner is a trademark owned by Wakefern.

“My customers know they get a top-notch, specialty grocery shopping experience at our stores, and we will continue to provide all the things our customers know and love while adding new and exciting features as we rebrand to The Fresh Grocer,” said David Maniaci, president and CEO of Nicholas Markets.  “This is the exciting next chapter in my family’s 77-year history in the grocery business. I want to thank shoppers for their ongoing support as we complete our rebranding efforts and make the change to The Fresh Grocer.”

KC's View:

"Fresh" is something that a really good food retailer can and should be able to do better than more conventional competitors, especially of the online variety.  So it is critical to emphasize that everywhere - including on the sign hanging over the front door.