• Fox Business reports that when the winning coach in Sunday's Super Bowl gets a Gatorade bath in the closing moments of the game, the Pepsi-owned brand is the real winner.
The story says that "since 1987, Gatorade baths that aired on television during the Super Bowl have generated more than $20 million in equivalent advertising value across television, radio and other mediums, according to calculations by Apex Marketing, an analytics firm. The Pepsi-owned company paid nothing to gain the additional exposure."
The story notes that the first championship Gatorade dunk occurred in January 1987, when the New York Giants' Harry Carson doused head coach Bill Parcells after the Giants beat over the Denver Broncos in Super Bowl XXI by a score of 39-20. Gatorade execs, the story says, were almost as surprised as Parcells.
• From the Los Angeles Times:
"Plant-based burgers sizzled last year, boosting sales at fast-food chains such as Burger King and Carl’s Jr. Now, KFC wants to see if it can replicate that effect with fried faux chicken.
"The nation’s largest fried chicken chain announced Wednesday that it had struck a deal with Beyond Meat to sell plant-based nuggets in more than 60 restaurants in the Charlotte, N.C., and Nashville markets. If the three-week test is successful, the plan is to offer the menu item at KFC’s roughly 4,000 U.S. outlets."