BoiseDev reports that Albertsons has "brought its pre-packaged meal kits back to local stores," positioning them as "a reworked brand" that remains "largely the same. A bundle of ingredients along with a recipe to prepare a meal at home. The company did tweak one component: ingredients now come pre-chopped."
It is just the latest twist in Albertsons' meal kit journey. It bought meal kit company Plated in 2017 for $200 million, started rolling its products out to stores in several markets, but then pulled them.
It is just the latest twist in Albertsons' meal kit journey. It bought meal kit company Plated in 2017 for $200 million, started rolling its products out to stores in several markets, but then pulled them.
- KC's View:
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I've long been of the opinion that meal kit concept was essentially a good idea that got tarnished by the overreach of companies like Blue Apron. I like that Albertsons is getting back in.
