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Content Guy's Note: The goal of "The Innovation Conversation" is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory ... and one that Tom Furphy - a former Amazon executive, the originator of Amazon Fresh, and currently CEO and Managing Director of Consumer Equity Partners (CEP), a venture capital and venture development firm in Seattle, WA, that works with many top retailers and manufacturers - is uniquely positioned to address.

This week, Tom Furphy and I found ourselves at the National Retail Federation (NRF) Big Show, and at Google's NYC headquarters for a panel discussion in which Tom participated, and that I moderated, about to use digital strategies to drive people back to the store. (It was a terrific panel with some great experts from a variety of disciplines, and we'll be posting a podcast of the session here next week.)

While we were there, we grabbed a couple of chairs, got out the iPhone, turned on the video camera, and recorded this week's Innovation Conversation …focusing on the challenges facing the distribution and shipping business, as evidenced by recent speculation that FedEx could be acquired. One suggestion for a company to make that acquisition: Walmart. If such a deal were to happen, dominoes would be likely to fall as the industry contracts.

You can watch this week's innovation Conversation above left. Enjoy.

KC's View: