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Fox Business reports that Coca-Cola is getting into the subscription business, testing a new program called the Coca-Cola Insiders Club that will allow 1,000 "insiders" who sign up to "get the first taste of some 20-plus new beverages the company plans to release in early 2020."

According to the story, "Starting in January, 'insiders' will receive monthly shipments of beverages, which can include anything from AHA flavored sparkling water to Coke Energy, for six months. The packages will also include other surprises, though the company did not specify what those are.

"Shoppers have the option to pay for the limited-edition boxes for $10 per month or pre-pay for all six months and save $10 for a total of $50 upfront."

McCrea O’Haire, digital experiences manager, Coca-Cola North America, is quoted as saying that "the Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them."
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