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USA Today reports this morning that “subscription meal delivery services for kids are ramping up for the back-to-school season as parents … search for kid-friendly lunches and dinners that don’t require time in front of a hot stove or scrambling to find a substitute for peanut butter sandwiches at nut-free schools.”

The story says that “Companies like Yumble and Nurture Life differentiate themselves from the subscription meal kit industry by offering foods specifically for children, rather than young adults hoping to avoid grocery store lines or simplify meal prep.” Yumble, for example, is described as “a subscription meal service that delivers pre-made, kid-friendly meals to her doorstep once a week. A quick zap in the microwave, and (a) mom … has a meal ready for her children in minutes.”

Yumble also offers school lunch subscriptions, suitable for kids to take to school.

Nurture Life, the story says, “has a similar model but offers more daring foods like cheesy zucchini pomodoro and Thai coconut chicken. It also offers products for babies, toddlers and children up to 18 years old, changing food types and increasing portion sizes as children get older. The plans range in price from about $52  to $119 per week.”

The story notes that “the online subscription market grew from $57 million to $2.6 billion from 2011 to 2016, according to a 2018 study by McKinsey & Company, a management consulting firm.”
KC's View:
I love this concept, but have to wonder why more supermarket retailers haven’t invested in similar programs. You’d think it would be a natural outgrowth of a traditional retail business, but they tend to need outsiders to show them the way. Not quite sure why.