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New research commissioned by Precima suggests that while shopping online for food remains relatively rare, acceptance is growing and retailers have limited time during which they can be “optimizing in-store experiences (that) can help retain customers who might otherwise prefer digital options.”

For the time being, the study says, “while continues to be a primary disruptive influence in fast moving consumer goods retailing, they struggle with retaining food shoppers.” For competitors, “investing in advanced analytics, personalized offers, and localized assortment optimization, while adapting the store format to shoppers’ behavior, will allow grocery retailers to achieve short-term success,” the study says.

Additional findings from the study:

• “63% of shoppers say personalization is important.”

• “35% of shoppers will spend 26%-40% of their grocery budget online by 2020.”

• “A Personalized Customer Experience strategy is a clear opportunity for brand differentiation.”

• “Consumers expect a seamless experience throughout in-store and online journeys.”

• “Retailers expect major disruption in the next three years, from operations automation, retail commerce platforms, and added- value shopper services.”
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