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The Wall Street Journal reports that “in the trendy world of food halls, the newest twist is free rent for a handful of startups—giving novice restaurateurs a leg up in a tough business and the hall a source of fresh tastes.”

An example: New York City’s Chelsea Market, which is proving the means for startup restaurants and culinary entrepreneurs of offer pop-up residencies of several months.

It isn’t all altruism. The Journal notes that “such initiatives can help a food-hall operator stand out, especially as the halls proliferate throughout the city.”
KC's View:
Wow. Isn’t this almost exactly what I was suggesting food retailers should do in yesterday’s FaceTime commentary?

Today, I think it is an even smarter idea.