business news in context, analysis with attitude

Marketing Daily reports that “LeBron James and Walmart are teaming up for a cause challenge almost as big as King James: By purchasing any of his favorite food items at Walmart, people can help the charity Feeding America serve its one billionth meal … The partnership is intended to raise awareness of hunger and food insecurity, with 41 million Americans -- 13 million of them children -- who struggle with keeping nutrition basics on the table.”

Walmart has had a long association with Feeding America, but the LeBron James association is seen as a way of drawing new attention to the cause.

“The collaboration, “Marketing Daily writes, “also includes Walmart stocking the pantry in The I Promise School James opened in Akron this year, a public school designed to help some of Akron’s at-risk kids. The school pantry is open 24/7, making sure families always have access to food and toiletries.”
KC's View: