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Business Insider reports that fast food chain Taco Bell is opening The Bell: A Taco Bell Hotel and Resort, in Palm Springs, California, on August 9.

The story says the facility will be “fully Taco Bell-themed, with new menu items, a gift shop, and a nail-art, fades, and braid bar inspired by the chain.”

Business Insider says that “executives want to be clear: This isn't a stunt, but part of Taco Bell's wider strategy of moving the brand beyond the traditional fast-food experience.”

Taco Bell's chief global brand officer, Marisa Thalberg, says that “Taco Bell's experience with hosting weddings in Taco Bell's Las Vegas Cantina instructed the chain's thinking around the hotel. Since Taco Bell began hosting weddings there in 2017, more than 165 couples have gotten married at the festive location.”

The story says that the Taco Bell-themed hotel only will operate for a limited period of time, but could be extended if customer demand suggests it.
KC's View:
I just hope that they have a chihuahua in the lobby, and triple ply in the guest rooms.