The Retail Feedback Group is out with a new survey saying that 63 percent of shoppers have a digital interaction with their supermarket, up from 56 percent just two years ago.
In addition, the study says that 55 percent of shoppers check an online circulars, 47 percent build their grocery lists online, 44 percent research special promotions online, 25 percent go online to get recipes, 11 percent seek out nutritional information, and nine percent read their store’s blogs.
In addition, the study says that 55 percent of shoppers check an online circulars, 47 percent build their grocery lists online, 44 percent research special promotions online, 25 percent go online to get recipes, 11 percent seek out nutritional information, and nine percent read their store’s blogs.
- KC's View:
