• The Associated Press reports that as expected, Kellogg is selling Keebler cookies and other cookie brands, including Mother's and Famous Amos, to Ferrero, best known for the brand Nutella hazelnut cream.
The price: $1.3 billion, which, the AP notes, is “about $2.6 billion less than it spent on (Keebler) alone 17 years ago.”
The price: $1.3 billion, which, the AP notes, is “about $2.6 billion less than it spent on (Keebler) alone 17 years ago.”
- KC's View:
