Kantar Worldpanel is out with a study saying that people who have a Google Home smart speaker tend to use it for more functions than people who own Amazon’s Alexa-powered devices.
Digital News Daily writes that overall, “some 58.4% of Google owners check the weather, compared with 53.7% of Amazon owners. Some 52.8% on Google ask general knowledge questions compared with 40.8% on Amazon, and 50.8% on Google check the news, compared with 37.9% on Amazon.”
In addition, the story says, “Owners of Google Home are more likely to order items such as takeout food and groceries. In fact, 15.6% of Google Home owners order takeout food, compared with just 6.2% of Amazon Echo owners. Similarly, 12.6% of Google Home owners order groceries, compared with just 4.6% of Amazon Echo owners.”
The study also spotlights some changes in owners’ behavior, Digital News Daily writes:
“For those who own a Google Home, 31.4% listen to more music than before, 16.2% switched from free to paid music streaming service, 14% ensure that new electronic devices are compatible, 13.5 use a table or smartphone less, 15.8% use a laptop or PC less, and 4.5% shop more with retailers through a virtual assistant.
“For those who own an Amazon Echo, 27.3% listen to more music than before, 12.2% switched from free to paid music streaming service, 11.5% ensure that new electronic devices are compatible, 10.2% use a table or smartphone less, 8.2% use a laptop or PC less, and 2.3% shop more with retailers through a virtual assistant.”
Digital News Daily writes that overall, “some 58.4% of Google owners check the weather, compared with 53.7% of Amazon owners. Some 52.8% on Google ask general knowledge questions compared with 40.8% on Amazon, and 50.8% on Google check the news, compared with 37.9% on Amazon.”
In addition, the story says, “Owners of Google Home are more likely to order items such as takeout food and groceries. In fact, 15.6% of Google Home owners order takeout food, compared with just 6.2% of Amazon Echo owners. Similarly, 12.6% of Google Home owners order groceries, compared with just 4.6% of Amazon Echo owners.”
The study also spotlights some changes in owners’ behavior, Digital News Daily writes:
“For those who own a Google Home, 31.4% listen to more music than before, 16.2% switched from free to paid music streaming service, 14% ensure that new electronic devices are compatible, 13.5 use a table or smartphone less, 15.8% use a laptop or PC less, and 4.5% shop more with retailers through a virtual assistant.
“For those who own an Amazon Echo, 27.3% listen to more music than before, 12.2% switched from free to paid music streaming service, 11.5% ensure that new electronic devices are compatible, 10.2% use a table or smartphone less, 8.2% use a laptop or PC less, and 2.3% shop more with retailers through a virtual assistant.”
- KC's View:
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I totally get the notion that these things can change little things in their owners’ lives … that certainly would the case in my house, where I’m always interacting with them.
My sense, however, is that I may be the only one in my house … my family sometimes gets annoyed with me when I’m having an interaction with Alexa. (Alexa never gets annoyed with me, however, which may explain something.)
I’m curious about all the Google Home and Alexa owners who are not doing all these things with their systems. What are they using them for? Paperweights?
