• Digiday reports that “Amazon is using two accelerator programs to fuel its own business. These programs are meant to get in on the ground with startup brands, and also strike up partnerships with established companies to get them to sell with Amazon.”
According to the story, “the Brand Accelerator Program serves to get in early with startup brands to help them get off the ground by funding marketing pushes and other costly retail logistics like shipping and inventory management. In exchange, Amazon asks for a level of long-term commitment to a doing a certain amount of business through sales and advertising on the platform.” The Manufacturer Accelerator Program, on the other hand, looks for businesses “that can help drive Amazon’s private-label ambitions by doing the heavy lifting on the production end. Through that program, Amazon solicits new products to be manufactured and exclusively sold on Amazon directly. In return, Amazon will handle the marketing and promotion of the product.”
• Delish reports that Taco Bell now is delivering nationwide through Grubhub, one year after beginning the partnership.
“Taco Bell has also worked to perfect the service,” the story says, “ensuring faster delivery and hot, fresh food. While for their part, Grubhub is bringing more drivers to T-Bell-rich areas to provide a seamless transition for customers.”
The story notes that for a limited time, “in honor of the milestone, the famed Tex-Mex fast food chain is also offering free delivery on orders over $12.”
• MarketWatch reports on a poll conducted by Investing.com saying that consumers would like to be able to buy prescription drugs, medical marijuana and cryptocurrency on Amazon.
The story says that “of the 1,013 respondents to a question asking which products and services they would feel comfortable purchasing beneath an ‘Amazon’ brand, 36.7 percent said prescription drugs, 29.5 percent said medical marijuana, 16 percent said virtual doctor visits and 12.7 percent were OK with cryptocurrencies.
“Nearly three-quarters of respondents (72.9 percent) said they would be comfortable buying an Amazon-branded computer, the top answer.”
According to the story, “the Brand Accelerator Program serves to get in early with startup brands to help them get off the ground by funding marketing pushes and other costly retail logistics like shipping and inventory management. In exchange, Amazon asks for a level of long-term commitment to a doing a certain amount of business through sales and advertising on the platform.” The Manufacturer Accelerator Program, on the other hand, looks for businesses “that can help drive Amazon’s private-label ambitions by doing the heavy lifting on the production end. Through that program, Amazon solicits new products to be manufactured and exclusively sold on Amazon directly. In return, Amazon will handle the marketing and promotion of the product.”
• Delish reports that Taco Bell now is delivering nationwide through Grubhub, one year after beginning the partnership.
“Taco Bell has also worked to perfect the service,” the story says, “ensuring faster delivery and hot, fresh food. While for their part, Grubhub is bringing more drivers to T-Bell-rich areas to provide a seamless transition for customers.”
The story notes that for a limited time, “in honor of the milestone, the famed Tex-Mex fast food chain is also offering free delivery on orders over $12.”
• MarketWatch reports on a poll conducted by Investing.com saying that consumers would like to be able to buy prescription drugs, medical marijuana and cryptocurrency on Amazon.
The story says that “of the 1,013 respondents to a question asking which products and services they would feel comfortable purchasing beneath an ‘Amazon’ brand, 36.7 percent said prescription drugs, 29.5 percent said medical marijuana, 16 percent said virtual doctor visits and 12.7 percent were OK with cryptocurrencies.
“Nearly three-quarters of respondents (72.9 percent) said they would be comfortable buying an Amazon-branded computer, the top answer.”
- KC's View:
