The National Grocers Association (NGA) has announced this year’s winners in its Creative Choice Awards contest, sponsored by Kellogg’s and Unilever, culled from more than 500 entries submitted from supermarket operators throughout the country. Entries were judged on the criteria of creativity and effectiveness by a panel of thirty industry experts (including MNB’s own Michael Sansolo).
The full list of 2019 Creative Choice category winners include:
Marketing…
Category 1: Connections Through Social Media and Digital Marketing
- 1-15 Store Winner: NuNu’s Cauliflower Boudin, NuNu’s Markets
- 15+ Store Winner: $100,000 Treasure Hunt, K-VA-T Food Stores
Category 2: Connections Through TV Radio
- 1-15 Store Winner: Cecil K’s First Annual Christmas Tree Decorating Contest, Cecil K’s Hometown Market
- 15+ Store Winner: Coborn’s Delivers TV Spot, Coborn’s Inc.
Category 3: Connections Through Print
- 1-15 Store Winner: Fresh Grocer Local Vendor Sale, Burns Family Neighborhood Market
- 15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite
Category 4: Integrated Marketing Campaign
- 1-15 Store Winner: App Launch, Macey’s
- 15+ Store Winner: Festival Foods Fresh is Art Integrated Marketing Campaign, Skogen’s Festival Foods
Category 5: Grand Opening or Remodel
- 1-15 Store Winner: Doc’s Country Mart Grand Re-Opening, Doc’s Food Stores
- 15+ Store Winner: PriceRite Innovation Stores, PriceRite/Wakefern
Merchandising
Category 6: Single Manufacturer Event
- 1-15 Store Winner: Nutrition Smart and Ancient Nutrition Presents: Dr. Josh Axe & Jordan Rubin, Nutrition Smart
- 15+ Store Winner: Roche Bros. Launches One Mighty Mill into Retail, Roche Bros. Supermarkets
Category 7: Store Event
- 1-15 Store Winner: Prime Rib Dinner for 2!, T.A. Solberg, Inc.
- 15+ Store Winner: SHOP ‘N SAVE FY’19 Free Turkey Promotion, SHOP ‘n Save
Category 8: Public Service or Charitable Cause Event
- 1-15 Store Winner: Pets Need Food Too, Walla Walla’s Harvest Foods
- 15+ Store Winner: Food for A Cause Campaign, Coborn’s Inc.
Category 9: Center Store/GM/HBC
- 1-15 Store Winner: DLM Savings on the 7th Anniversary Sale, Dorothy Lane Market
- 15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite
Category 10: Perimeter Departments
- 1-15 Store Winner: Turkey Red Wheat: Our Field of Dreams, Dorothy Lane Market
- 15+ Store Winner: Chicken Shack, Coborn’s Inc.
The overall winners will be announced at The NGA Show on Tuesday, February 26 at the Super Breakfast Session … hosted by our own Michael Sansolo.
The full list of 2019 Creative Choice category winners include:
Marketing…
Category 1: Connections Through Social Media and Digital Marketing
- 1-15 Store Winner: NuNu’s Cauliflower Boudin, NuNu’s Markets
- 15+ Store Winner: $100,000 Treasure Hunt, K-VA-T Food Stores
Category 2: Connections Through TV Radio
- 1-15 Store Winner: Cecil K’s First Annual Christmas Tree Decorating Contest, Cecil K’s Hometown Market
- 15+ Store Winner: Coborn’s Delivers TV Spot, Coborn’s Inc.
Category 3: Connections Through Print
- 1-15 Store Winner: Fresh Grocer Local Vendor Sale, Burns Family Neighborhood Market
- 15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite
Category 4: Integrated Marketing Campaign
- 1-15 Store Winner: App Launch, Macey’s
- 15+ Store Winner: Festival Foods Fresh is Art Integrated Marketing Campaign, Skogen’s Festival Foods
Category 5: Grand Opening or Remodel
- 1-15 Store Winner: Doc’s Country Mart Grand Re-Opening, Doc’s Food Stores
- 15+ Store Winner: PriceRite Innovation Stores, PriceRite/Wakefern
Merchandising
Category 6: Single Manufacturer Event
- 1-15 Store Winner: Nutrition Smart and Ancient Nutrition Presents: Dr. Josh Axe & Jordan Rubin, Nutrition Smart
- 15+ Store Winner: Roche Bros. Launches One Mighty Mill into Retail, Roche Bros. Supermarkets
Category 7: Store Event
- 1-15 Store Winner: Prime Rib Dinner for 2!, T.A. Solberg, Inc.
- 15+ Store Winner: SHOP ‘N SAVE FY’19 Free Turkey Promotion, SHOP ‘n Save
Category 8: Public Service or Charitable Cause Event
- 1-15 Store Winner: Pets Need Food Too, Walla Walla’s Harvest Foods
- 15+ Store Winner: Food for A Cause Campaign, Coborn’s Inc.
Category 9: Center Store/GM/HBC
- 1-15 Store Winner: DLM Savings on the 7th Anniversary Sale, Dorothy Lane Market
- 15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite
Category 10: Perimeter Departments
- 1-15 Store Winner: Turkey Red Wheat: Our Field of Dreams, Dorothy Lane Market
- 15+ Store Winner: Chicken Shack, Coborn’s Inc.
The overall winners will be announced at The NGA Show on Tuesday, February 26 at the Super Breakfast Session … hosted by our own Michael Sansolo.
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